Sher in the City Talks About My Adventures in the Nation’s Capital
Hi! Thanks for checking out my blog, Sher in the City! In my blog. A few years ago, I moved from Charleston, SC (my hometown) for a new adventure, a new life in the “big city.” It’s been about six years since I have left and over the course of the years, I have experienced many adventures. Sher in the City is an opportunity for me to share them as well as my passion for food and wine, travel and more!
A Bit More About Me:
When I am not blogging about my adventures, you’ll find me at Matrix Group, an award-winning interactive agency in Arlington, VA. At Matrix Group, I helped establish a new department, which offers e-marketing and social media services for clients. I work with clients on a strategic level, looking at how to integrate the many components of marketing and public relations into an overall strategy to full their organizational goals. This kind of thinking comes from my own experiences.
In 2004, I founded Stylee PR & Marketing (Stylee), a boutique public relations agency in Charleston, South Carolina, with Vladia Jurcova Spencer. At Stylee, I worked with clients from a variety of industries, including food & wine, travel, tourism, industrial, law and nonprofit.
In 2007, I left her position at Stylee PR & Marketing to join Share Our Strength, a national nonprofit organization dedicated to ending childhood hunger. At Share Our Strength, I developed and implemented a campaign to announce the 20th anniversary of the organization’s largest fundraiser, Taste of the Nation, securing media placements in Bon Appetit Magazine, Food & Wine and many others. I also executed a press event at one of Danny Meyer’s prestigious restaurants’ Tabla, hosting national producers and editors.
I worked on Share Our Strength’s annual Great American Bake sale, working closely with the campaign’s national spokesperson Sandra Lee and her team, as well as its corporate partners, including Food Network, Family Circle Magazine and Domino Sugar. As part of my position, I developed a strong e-marketing campaign to engage volunteers to participate in the national effort and authored content for the website.
I continue to be actively involved in the community as well. I volunteer with The Reading Connection as a read aloud volunteer and serves on several committees, including Of Wine & Words.
I was named one of Charleston’s 40 Under 40 in 2006, was been featured in the Charleston Regional Business Journal and appeared on local television, speaking on causes dear to my heart.
My articles have been featured in PRSA’s Tactics, TangoDiva.com, Charleston Magazine, South Carolina Magazine, Dog Living Magazine, and Qatar In-flight Magazine.
Send me your ideas:
DC has changed so much since I first arrived, and I am eager to share my experiences. I hope you enjoy them and please feel free to send me your suggestions at email@example.com. I’d love to hear from you!